Beth C. Poultney
UX/UI, Brand and Website Designer
By transitioning from Graphic Design to pursuing a Masters Degree in User Experience, I've discovered the importance of putting users first. By understanding their needs, frustrations, and desires, User Experience design allows me to create meaningful solutions that address their pain-points with empathy. Embracing this approach eliminates the speculative nature of design, ensuring that every decision is grounded in user insights and drives tangible results.